Product Design
HMI
Renault Cockpit
2027 Demonstrator
A customized service
Technology Combination, High Fidelity Virtual Assistant, Proactive
Experiencing a product through VR
Virtual Reality: NEW Renault Cockpit outlook
Experiment the new Cockpit Vision during Paris 2024 and visualize a virtual Pillar-to-Pillar with ShyTech in the Megane E-Tech.
Let people be transported by the voice of our Avatar, through a short visit in Paris, on the theme of the Olympic Games.
What did we do ?
Scope & Project brief
01
Analysis
Understand how to develop a full-size multi-display technology that make driving much more comfortable and safe.
02
Product
The product design offers new possibilities for graphic expression to enhance the customer experience and integrate the ShyTech as a decorative element.
03
HMI
Beyond the transitions, the apparitions and UI bring all the magic effect to the demonstrator. The rich graphic interface mixing 2D and 3D elements creates an innovative and immersive user experience.
04
VR
Immerse in our tangible interpretation of a cockpit 2027 with a Pillar-to-Pillar screen of the Megane eTech.
The challenges are to find the best way to combine technologies and enable a new consistent user experience with services. Help customers to imagine this type of product in future vehicles by integrating the user experience into a well-known environment through a physical and virtual demo.
The questions were:
How can the 3D improve the user perception?
How can the switchable privacy display increase the safety?
How can the DMS camera enhance the user experience?
How can a 3D avatar boost the relationship between user and customer brand?
Challenges
Our design presents a relevant showcase demonstrator to support our future acquisition for next generation of cockpits for Renault. It demonstrates our capability to integrate a full-size multi-display (3D display, switchable privacy display and ShyTech display) in a car interior.
The 3D display has been included to respond to Renault top management request:
Connection to our UX services platform
Deliver contextual & proactive services suggestion with a humanized 3D assistant driven by our Avatar player solution
Enhance 3D ADAS scene and user perception
Goals
Product
Technology Combination
Four different kinds of screen were used to create this prototype. Each one is specific and used for a precise function.
Together, they achieve impeccable usage.
DMS Camera & Normal Screen
The normal 12” screen with an integrated DMS camera is used to display the information of the instrument cluster and other additional info. The DMS camera follows driver’s eye direction.
3D Leia Screen
The 5K resolution 3D display from LEIA inc company in the center displays the ADAS information, the virtual assistant, media or advertising. 3D effects help to enhance the user perception and to better perceive and understand the scene around the vehicle.
Private Screen
The passenger can watch a movie or video without disturbing the driver. When he starts a video from the private display, the screen switches automatically to private mode and the driver no longer sees the content of this screen.
ShyTech Screen
The ShyTech provides a display area, only visible when needed. Visually as well as haptically, this touch screen can be used by both driver and front passenger to interact with the cockpit.
What did we do ?
Use case example
Interacting with the cluster
Visual impact, Wow effect, Detailed 3D view of vehicle, Locate possible issues
3D effect by revealing the UI. Make the instrumentation tangible/intuitive by real effects of light, texture, transparency etc.…
Product
Technology Combination
Four different display technologies were used to create the prototype. The Cockpit demonstrates how the combination of these technologies can enable new consistent user experience and services.
Elise
Elise, our 3D assistant welcomes you, and proactively suggests you contextual services. She is driven by our avatar player solution, enabling real time animation based on any text as input.
This solution is coupled with our dialog manager eTravelCompanion UX asset to provide a complete experience with a travel assistant.
Product
Design of the cockpit for a VR experience
VR Experience
Driving in Paris city center during the Olympic Games 2024
This demo is a Virtual Reality experimentation, where you will be immersed in an autonomous driving situation in Paris, in a Megane eTech with a pillar 2 pillar display. A small wide and aesthetic band, located under the main screen, using the ShyTech solution, offers an interaction area for both driver and front passenger.
The experience
Let yourself be transported by the voice of Elise, through a short visit to Paris, on the theme of the Olympic Games.
Presenting the concept
The VR experience and the prototype were presented at the Alliance ATTM in December 2022
Project evaluation
Feedback from collaborators
